In today’s fast-changing business environment, corporate communications play a pivotal role in shaping brand reputation, strengthening stakeholder trust, and ensuring long-term resilience. This session with Janell will explore how organizations can navigate crises, tell compelling stories, and strategically manage their reputations to create lasting value—even in times of uncertainty.
Key Topics Include:
– Defining a true corporate crisis and the critical nature of timing
– Real-world responses from leading brands like Ryan Reynolds, Adidas, and Balenciaga
– The necessity for CEOs to be media-trained and prepared for any situation
– Utilizing social media to manage narratives effectively
– Aligning internal and external messaging during sensitive moments
– Global communication strategies and how to tailor messages across cultures
– Conducting a Brand Audit to identify legacy issues
– Strategic rebranding as a growth tool
– Essential takeaways for C-suite leaders on resilience and reputation capital