CPCC

Corporate Communications in a New Era — Storytelling, Risk, and Reputation

Together with Think8, we are thrilled to welcome Janell Barrett Jones for an insightful one-hour session on Corporate Crises.

In today’s fast-changing business landscape, corporate communications play a vital role in building brand reputation, strengthening stakeholder trust, and ensuring long-term resilience.

During this session, Janell will share her international expertise, exploring how organizations can navigate crises, craft authentic stories, and strategically manage their reputation — creating lasting value even in times of uncertainty.

What You’ll Learn

Key topics include:

  • How to define a true corporate crisis — and why timing is everything
  • Real-world responses from leading brands like Ryan Reynolds, Adidas, and Balenciaga
  • Why every CEO must be media-trained and ready for any scenario
  • How to use social media to shape and manage your narrative
  • Aligning internal and external messaging during sensitive moments
  • Adapting global communication strategies across different cultures
  • Conducting a Brand Audit to uncover and address legacy issues
  • Strategic rebranding as a driver for growth
  • Essential takeaways for C-suite leaders on resilience and reputation capital

This session is designed for business leaders, communication professionals, and brand managers who want to strengthen their organization’s voice and credibility in today’s dynamic environment.

Event Details

Date and Time

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